Music Mill Joins m25’s Producer-Led Global Platform

Left to right: Bruce Tweedie and Clare Tweedie, Music Mill

​m25, the producer‑led global network, has secured Music Mill, an APAC music licensing and supervision company, into its expanding platform. Known for their precision in rights clearance and ability to secure the perfect track for campaigns for prestigious brands including Qantas, Subway, KFC, Toyota, and Olympics, Music Mill brings in creative music searches and licensing of commercial music for advertising that strengthens m25’s offering and fills a critical gap in the creative process. This partnership secures another strategic milestone in the growth of the m25 network, expanding its capabilities and reinforcing its position as a platform where distinctive craft and global storytelling converge.

​Chris Thorp, founder of m25, said, “Welcoming Music Mill into the m25 network is a strategic step for us. What struck me when I first met Bruce at one of his master classes was the depth of what they do, which is often overlooked. With more than twenty‑five years’ experience, they’ve built a clear way of finding songs that fit a brief, even when budgets are tight, and they have a real knack for uncovering hidden gems. At the same time, they handle licensing with care and speed, keeping communication open, cutting through the hassle, and giving projects the best chance of securing that special track. This partnership strengthens our network, helping us cover more ground creatively and commercially, and the stronger our collective becomes, the stronger we all are.”

Bruce Tweedie, founder of Music Mill, added, “Partnering with m25 bolsters our reach across Asia and beyond, strengthening our ability to deliver our world‑class music search and supervision expertise into new regions. With m25’s enhanced local resources, regional intelligence, and global talent network, we’re excited to bring Music Mill’s expansive strengths across the critical but often under-resourced field of songs for ads to new markets, clients, and collaborations.”

This collaboration underscores m25’s strategy: to curate and connect the world’s most distinctive creative companies, expanding the network’s capabilities while amplifying the impact of its partners. With Music Mill now part of the roster, m25 continues to build a platform where creativity thrives.