Molson Introduces Performance Enhancing Canadians Fan Contest

Molson has boosted Canadian athletes' performance this winter by sending them Performance Enhancing Canadians, passionate fans in the stands to cheer them on. Studies show that fans cheering in the stands can enhance athletes' performance by up to 10%. So, as a supporter of Canadian sports for decades, Molson is bringing the statistically-proven competitive advantage to life by rallying Canadians to become Performance Enhancing Canadians and fill the stands at winter sporting events.

With hundreds of prizes available, including 10 all-expenses-paid experiences to major winter sporting events, Molson is reaching far and wide to bring Canadians closer to the action to help the country win.

Sport has always been a powerful unifier for the country. And with its troop of Performance Enhancing Canadians, Molson is hoping that the noise they're bringing to the stands will not only boost Canada's performance on the field, but also rally Canadian pride from coast to coast.

This builds on Molson's long-standing legacy in sports that dates back to the 1950s–from its foundational partnership with the NHL and its role as a pioneering champion of the PWHL, to its enduring support for the CFL and the iconic teams that unite fans across the country. As Canada's oldest brewery, Molson continues to prove that showing up for our athletes is part of who they are, upholding a legacy built on investing in the arenas, the fans, and the support systems that define Canadian sports.

"Supporting Canadian sports and their athletes has been part of Molson's DNA for generations," said Leslie Malcolm, vice president of marketing at Molson Coors Beverage Company. "Over the past year, we've seen Canadians come together in powerful ways, and this programme is about taking that spirit one step further and bringing everyone in to support our Canadian athletes and remind them our country is behind them."

Ready to be one of Molson's Performance Enhancing Canadians? Head to molson.ca/PEC to enter and be part of the fan energy powering Canadian athletes this winter. Lookout for hundreds of other performance enhancing experiences on social and at select bars and restaurants.