Moah Studio Launches Globally

​Moah Studio has officially launched globally after seven months operating in stealth mode, introducing a new creative model built for a world where brands need speed, craft, and measurable outcomes, not bloated structures or billable-hour bureaucracy.

Founded by award-winning leaders from Jam3 and .Monks, Moah combines the rigor of in-house teams with the creative reach of world-class agencies, delivering brand design, digital products, and interactive experiences that scale across platforms, markets, and cultures.

During its stealth phase, Moah has already delivered work for Electronic Arts and clients across entertainment, retail, and technology, launching platforms in weeks rather than months, and building systems designed to evolve in real time based on customer behaviour.

Why Moah?

Moah was built for a market where creative output is accelerating, but differentiation is collapsing.

As AI becomes embedded into every workflow, brands are producing more content than ever, faster than ever. But much of it is starting to look and feel the same. Moah exists to protect craft in a sea of AI sameness, and to help brands create work that still feels human, distinct, and worth choosing.

The studio is designed to deliver world-class craft and measurable performance without the billable pressures, layers, and overhead of traditional agency structures. Moah operates with smaller, senior teams that move faster, collaborate directly, and stay closer to outcomes.

“We do not shy away from AI, we push it to the max,” says Dirk van Ginkel, Experience Director and Co-founder. “But the job is still the same: make work that feels rare, performs in the real world, and does not look like everything else.”

A Studio Built on the Idea of ‘The Path’

The name Moah comes from 'Moa,' the Mawé word for 'Path.' For the founders, the path is the point. It is how they think, create, and build.

Moah exists to make that journey meaningful again: curiosity-driven, human-centred, and powered by technology that actually serves the experience.

Moah is new, but its founders have already delivered measurable outcomes at scale across previous leadership roles, including:

• $700K+ in sales during five days of ComplexLand 1.0
  
• 23% year-over-year growth for adidas Confirmed
  
• 1M+ subscribers waiting for sneaker drops
  
• 400K+ page views on H&M Careers launch day
  
• 40M monthly visitors across global platforms
  
• 100+ international awards
  

The founders built Moah in response to a market that has shifted dramatically. Today’s tools and technology have democratised speed, production, and scale. Moah believes that the biggest impact now comes from smaller, senior teams moving faster, staying closer to outcomes, and building systems that can evolve with culture and behaviour.

So What Does Moah Do?

Moah Studio is a creative studio shaping the paths brands take next. Founded by award-winning leaders from Jam3 and Media.Monks, Moah blends strategic creativity with data-led craft to build brand systems, digital products, and interactive experiences that scale.

Moah works with ambitious start-ups and global brands across entertainment, retail, and technology, helping them turn complexity into clarity and build modern digital ecosystems that drive growth.

The studio focuses on four core capabilities:

• Brand Design: Brand identities designed to travel across platforms, products, and moments. Strategy, visual identity, motion, sound, and guidelines that teams actually use.
  
• Product Design: Digital products built to adapt across devices, behaviours, and changing needs. UX and UI, design systems, AI-driven interfaces, and full-stack development.
  
• Experience Design: Experiences designed to connect, inspire, and turn moments into movements: innovative campaign design, interactive installations, immersive environments, and connected digital ecosystems.
  
• AI Enablement: Custom AI solutions designed to solve real business problems. Workflow automation, decision intelligence, and data-led tools that make touchpoints smarter and teams faster.
  

Brands typically partner with Moah in three ways:

• Embedded Teams: Moah integrates into your organisation and works alongside your team to identify opportunities, accelerate delivery, and push ideas into breakthrough territory.
  
• End-to-End Experiences: Moah integrates into your organisation and works alongside your team to identify opportunities, accelerate delivery, and push ideas into breakthrough territory.
  
• Systems and Ecosystems: Moah creates modular design systems and digital ecosystems that scale across channels, evolve with behaviour, and support long-term growth.

Key Differentiators

Moah’s model is built for leaders who want craft and clarity:

• Direct access to founders throughout the project
  
• Cross-functional teams integrating design, strategy, and development
  
• A balance of strategic creativity and data-driven execution
  
• Proven ability to scale digital ecosystems and drive business outcomes
  
• A transparent, collaborative, and agile process
  
• Senior teams built for speed, not headcount

Where We Operate

Moah operates across Canada, The Netherlands, and Singapore with a distributed model built for modern teams, remote-friendly, partner-led, and structured for speed.
In an era where big agencies are getting bigger and slower, Moah is proving that the future belongs to teams that are smaller, smarter, and built to move.

Leadership

Jason Legge, business lead

Jason is a recognised producer and creative leader in XR and immersive storytelling, with a career spanning Secret Location, Jam3, Unit9, and Media.Monks. He has helped lead award-winning projects for global brands including Coca-Cola, Adidas, and Porsche, with work recognised by the Academy of Arts and Television, the Canadian Screen Awards, and the Peabody Awards. His personal creative projects have been featured at international festivals including Tribeca, Cannes, Venice, and LAFF.

Dirk van Ginkel, experience director

Dirk is a digital experience leader known for building ambitious global platforms and campaigns across the US, Europe, and the Middle East. In previous roles, he has led the Experience team in EMEA and APAC with over 150 people at .Monks and helped scale Jam3 Amsterdam from a small satellite team into a 50+ person studio within two years. His work spans AI-powered campaigns, interactive ecosystems, and multi-million experience solutions, from global launches to large-scale experience centres.

Pedro Barroso, design director

Pedro is an award-winning designer and creative director from Brazil with a background spanning Jam3 and.Monks. He has helped build platforms and digital ecosystems for companies including Meta and Google, and is known for crafting design systems that blend emotional resonance with real-world usability. At Moah, Pedro leads the design vision across products, platforms, and evolving brand ecosystems.