Spanish Ministry of Equality Tackles Porn-Shaped Gap in Teen Sex Education

Porn consumption among teenagers has become the main source of sex education for young people. It is a silent school, but one with a devastating impact: it normalises violence and male domination, creates unrealistic expectations, causes complexes, and can even lead to addictive behaviour. The root of the problem is simple but profound: when we don't talk to them about sexuality, we let porn do it for us.

With the slogan 'Porno, por no hablar' (Porn, not to mention), the Spanish Ministry of Equality's new campaign, created by Ogilvy, focuses on this uncomfortable reality and seeks to open an urgent debate in society. The goal is clear: to invite families, educators, and the entire community to stop looking the other way and start talking to young people. Talk to them from a healthy, realistic, and respectful place that helps them build relationships based on equality, care, and consent.

“Porn has become a school for young people. There is a lot to be done in terms of sex education, but starting by telling them that porn is a lie seems like a good first step to us,” say Guille Fernández and Pablo Poveda, creative directors at Ogilvy.

The campaign will run from October 13th to 23rd on television, radio, outdoor advertising, and in the press, achieving wide media coverage to raise awareness and mobilise society.

The production was handled by Blur, with management and post-production by Hogarth.

With 'Porno, por no hablar' (Porn, not to mention), the Ministry of Equality is opening a necessary and courageous dialogue on affective and sexual education. Because talking is the best way to protect young people and give them the tools to grow up in freedom, respect, and confidence.