This Swiss Christmas Ad for Migros Will Hit You in the Feels

​PASSION Animation and Stories AG return with another chapter in the story of Finn and his family, for Swiss supermarket Migros with agency Wirz Werbung AG.

The spot, realised in stunning tactile CG sees the cast grow, beginning with Finn as a baby with his father, through the awkward teenage years, all the way to welcoming a tiny addition to his own family with Finn becoming a dad himself, set to Cat Steven’s 'Father and Son'. Continuing what is now a well-established tradition, mirroring the film’s message 'Christmas is the traditions we share', Finn’s world is more intimate this time, with CG sets created to match the live action shots and filled with detail to capture the richness of a miniature family, growing with time.

Directors Kyra & Constantin of PASSION Animation say, “It’s an honour to once again be trusted with this essential part of Christmas. We know audiences have grown to love Finn and his family, it was a pleasure to tell another emotional chapter in their story. This time directing the live action and working with the PASSION Studio on the animation, we’re thrilled with the way each year we get to add more detail to the world, learn more about the characters and connect with audiences as a part of their own traditions”