Michelle Keegan's Day Gets Better and Better with Sky TV

​Sky has released the latest instalment of its successful ‘That Sky Feeling’ platform, once again teaming up with acclaimed director Vedran Rupic. The platform demonstrates what it feels like to be a Sky customer, and why sitting down in front of the TV with Sky is just… better.

This time we meet Michelle Keegan (Brassic, Fool Me Once), as she tries to explain the feeling of having Sky TV, taking us on a journey of increasingly elaborate life upgrades, complete with complimentary ice cream and dancing dolphins.

A live choir recorded the soundtrack of ‘Heaven is a Place on Earth’ by Belinda Carlisle whilst Untold Studios delivered stunning post-production to further elevate the dreamlike quality of the scenes.

The brand ad will be supported by two product ads featuring Michelle which will follow in October.

The campaign runs in TV, Cinema, VOD and OLV, with bespoke social interpreting ‘That Sky Feeling’ in a more socially native and relatable way.

​Aaron Willmer, creative director at Sky Creative says, “Down to earth yet utterly surreal, Michelle and Vedran were the perfect combo to help bring to life the everyday joy of having Sky TV... Although the complimentary Scouse ice cream is definitely doing his bit.”

​Rose Holden, marketing director, Sky TV Platform says, “We’re so excited to unveil the next chapter of our ‘That Sky Feeling’ campaign. This campaign has already delivered fantastic results across brand & commercial metrics and we’re excited to build on that success with Michelle. As one of the UK’s most loved actresses and a real-life Sky customer, she was the perfect choice. This campaign has been a true team effort across our marketing teams and creative and media agencies.”

The TV ad will air and the campaign will be live from 22nd September.