Dunkin’ Steals the Spotlight at MTV VMAs with Megan Stalter Comedy Sketch
The 2025 MTV 'VMAs' were held at New York’s UBS Arena on September 7th. Airing live on CBS, simulcast on MTV, and streaming on Paramount+, the show featured comedian and presenter Megan Stalter cutting the ceremony short for an urgent Dunkin’ in a playful stunt that blurred the line between live show and branded content. Watch here.
Dunkin’, an official VMAs sponsor, is one of America’s most beloved coffee and doughnut brands. Most importantly, they sell energising Refreshers. And if you’re Megan Stalter, you’ll need one in strawberry dragon fruit to return to one of music’s most iconic nights with your sanity intact.
In a pre-taped commercial sketch created by Paramount Brand Studio and directed by Laura Murphy of Gravy Films, Megan hurried through the backstage area of UBS Arena shouting 'Dunkin’?!' hoping someone can point her to the nearest store. A charmingly confused PA tries to help, but Megan’s off again before he can finish, finally reaching Dunkin’ and getting her Refresher at long last.
Not quite adept at picking up the cup with her long nails, she lets the barista lift it for her, takes a sip, and declares, “Wait, I actually love you,” before inviting her new friend back to the VMAs. The spot ends with Megan and the barista strutting out in matching outfits, then punctuating the gag live, as the two sashayed through the UBS Arena together to the crowd’s delight.
On directing the campaign, Laura Murphy remarked, “I love working with Paramount and was excited to collaborate with them again, especially alongside Megan Stalter, who’s such a comedic genius. And as a long time Dunkin’ fan, it was a joy to bring all of that together in this project.”
