Medix Wraps Care in Every Delivery with Christmas Film

​Ogilvy has launched its Christmas film for Medix, with the concept ‘Protection always present’. The campaign celebrates Medix's growth throughout the year and pays an emotional tribute to healthcare professionals, reinforcing care and safety as essential pillars.

The narrative follows a determined Santa Claus who, before his delivery journey, repeatedly returns home to equip himself with Medix gloves, shoe covers, and masks—a symbolic gesture of care and preparedness. The film's climax reveals a touching scene: a child in a hospital room who, upon waking, finds a simple gift near the window, evoking affection, presence, and, above all, security.

Ogilvy's creative choice was to film with real people, humanising the message and bringing it closer to the reality of healthcare professionals and all those who care about the well-being of others.

“Transforming the Christmas ritual into a ritual of care was our starting point for this campaign. The image of Santa Claus ensuring protection with Medix products establishes an immediate and genuine connection with the safety culture that the brand represents and that we celebrate in this partnership,” commented Valéria Desideri, head of content and influence at Ogilvy.

“Expanding Medix’s portfolio is, above all, expanding our commitment to care. Each new product is born from attentively listening to the market and our mission to protect people in different routines, sectors, and realities. Growing our portfolio means growing in relevance, proximity, and responsibility, always prioritising those who trust our brand,” explained Mayco Miotto, director of Medix.