McDonald’s and Kappa Serve Up Street-Style Goals

McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonald’s line.

More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion,
food, and collective culture.

This FC McDonald’s capsule pays tribute to the spirit of football in all its vibrancy: the love of the jersey and supporter culture, but also the street—where football becomes culture, attitude, and identity.

In this spirit, McDonald’s, together with its agencies DDB Paris and tms Paris, worked alongside Italian designers Kappa to create four jersey designs, three cap designs, and many other items: sweatshirt, scarves, socks, beanie, as well as an exclusive outfit designed specifically for McDonald’s crew members, turning the restaurants into one of the showcases of FC McDonald’s.

By mixing football’s visual codes with urban aesthetics and the brand’s inclusive spirit, McDonald’s France and Kappa also present a bold communication campaign, centered on the collective, making FC McDonald’s the club that unites all fans in France under a single emblem.

Alongside the launch of this collection, McDonald’s France is bringing back two iconic products: the McExtreme Original and Chicken Wings. Fan favorites, these two
items will be available throughout the campaign period and featured in communication.
A global campaign to be found on TV, Print, Digital, and Social Media, starting August 26.

Jean-Guillaume Bertola, chief marketing officer of McDonald’s France, stated, “This collaboration with Kappa is the natural continuation of our commitment to French football and to showcasing the values of unity in sport. Under the same banner of FC
McDonald’s, we are proud to bring together the largest community of supporters in France. To mark this new Ligue 1 McDonald’s season, and throughout September,
dedicated in-restaurant and McDo+ app activations will support the launch of these collectible jerseys and caps, as well as other exclusive pieces from the collection.”

Rémi Garnier, country manager Kappa France, declared, “We are proud to join forces with McDonald’s France through their commitment to football and their original
concept: FC McDonald’s! This project celebrates the power of football as a social and cultural bond. McDonald’s is an iconic global brand, deeply rooted in the daily lives
of the French.

At Kappa, like at McDonald’s, football brings people together and creates connections. We meet up with friends for a match just as we share a meal around a table.

This capsule draws inspiration from that collective energy, from this football culture that thrives both in stadiums and in the streets, between style and authenticity.

As an Italian brand with a strong sports heritage, Kappa has always sought to extend sport beyond the field. By joining FC McDonald’s, we reaffirm our commitment to
football culture, alongside such a powerful and popular partner as McDonald’s.”

The FC McDonald’s collection will be available:

• Exclusively on the M+ App from September 2 to September 15 (100 collectible jerseys to win daily via prize draw for the purchase of a McDonald’s Golden Ligue 1 Menu).

• In-restaurant and across all channels from September 23 to October 6 (3 collectible caps offered at €2.50 with the purchase of a Maxi Best Of Menu or Golden Ligue 1
McDonald’s Menu).