McDonald's Iconic Golden Arches Keep the Party Going

The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for everyone who wants to end the night with something tasty.

In McDonald’s latest outdoor campaign in Sweden from NORD DDB, the feeling of nightlife is captured through images inspired by the energy and movement of the dance floor. Lights and laser shapes create a playful expression that subtly alludes to the brand’s iconic golden arches. The campaign becomes a natural part of the city’s pulse and reminds people that McDonald’s is there when the night draws to a close.

”We know many people end their night out with us. We’re often just around the corner and open late, but in the buzz of the nightlife, a little reminder doesn’t hurt. This idea is our way of showing, in a fun and familiar way, that everyone is welcome to McDonald’s once the party is over,” says Julia Högfeldt, brand manager at McDonald’s in Sweden.