McCann London Crowned Agency of the Year at 2025 Effie UK Awards

​McCann London has been awarded Agency of the Year at the 2025 Effie UK Awards, alongside a raft of accolades, reinforcing the network’s longstanding and unmatched creative effectiveness.

McCann took home 8 trophies including a Grand Effie, a Gold and a Bronze for their work with Nurofen closing the gender pain gap. The ‘See My Pain’ brand platform spoke of real women’s pain at being dismissed for pain conditions, highlighting an everyday inequality, and led to the creation of the ‘Gender Pain Pass’ to support women having conversations about pain with medical professionals.

Alongside their Nurofen wins, McCann also scooped 2 Golds with XBOX for their ‘The Everyday Tactician’ campaign, which also took home ‘Brand of the Year.’ Their work with Dettol in the Home Goods & Services category, and the Electoral Commission in the Government, Public Service & NGOs category was also recognised.

​AJ Jones, McCann UK CSO, said, “This recognition is proof that iconic creativity isn’t just what we believe in—it’s what we deliver. Work that moves people, moves markets. And the Effies are the industry’s sharpest reminder: creatively effective ideas don’t just build brands, they build businesses."

McCann London’s CEO, Mel Arrow, also added, “I’m absolutely over the moon to win agency of the year at the Effies. It is the culmination of so much hard work, making strategically sharp and insightful work and measuring its value for our clients.

The work we have been recognised for is McCann at its best - bold executions that simply tell the truth well. Well done McCann and thank you to our brilliant, brave and trusting clients.”

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honour the most effective advertising efforts. The awards now recognise all forms of effective marketing and the companies and individuals creating effective work across the globe.