Mama Hungara Presents FUTCON 2025: The World’s First Football Culture Festival

Football is more than a sport. It is a collective identity, a universal language, a way of feeling and creating. Inspired by the cultural power of this global passion, Mama Hungara, the Argentinian production company renowned for its artistic vision and human approach, has presented FUTCON 2025, the world’s first football culture festival, taking place on 22 and 23 November at Ciudad Cultural Konex in Buenos Aires.

At a time when creativity seems to have been handed over to artificial intelligence and human connection is measured in pixels, Mama Hungara takes a bold new step in its transformation with the creation of FUTCON: a festival that transcends audiovisual production to become a meeting point and a platform for community.

Over two days, football will intersect with art, music, fashion, design and technology, offering a sensory experience that celebrates the power of the collective, the beauty of the tangible, and the authenticity of real experiences, shared stories, true emotions and the unique energy of being present.

“Argentinian culture cannot be understood without football culture, and football culture has never been as globally influential as it is today. What the world is seeking, we already have; we simply take it for granted. FUTCON’s purpose is to bring that to light,” said Lisandro Ramos, executive director of the festival and Mama Hungara co-founder.

The Invisible and Creative Side of Football

FUTCON shines a light on football’s unseen side, the creative universe that surrounds and sustains it. Behind every kit, every design, every visual story, there is a creator, often anonymous, who translates emotion into symbols.

The festival seeks to give visibility to these hidden creators: designers, photographers, artists, communicators, developers and fans who shape the contemporary aesthetic of football. It shows how the world’s most popular sport is also an inexhaustible source of cultural inspiration.

FUTCON invites us to view football through its human, aesthetic and narrative dimensions, because football culture transcends sport, just as rock culture transcended music. It is a shared way of life and creation.

Drake Ramberg – Legendary Nike designer from the 1990s

A New Territory for Football Culture

Across two full days, FUTCON will bring together leading national and international figures in a space that connects football with fashion, art, music, design, photography and gaming.

The festival will feature talks, panel discussions, a large-scale art exhibition, a football shirt fair, interactive experiences, and live performances — creating an unprecedented meeting point for the global creative football community.

The music line-up will include Conociendo Rusia (Solo Show) on Saturday 22nd November and Bandalos Chinos (Electroacoustic) on Sunday 23rd November, adding rhythm and energy to this cultural celebration.

Messi wearing the Argentina national team jersey designed by Martín Tibabuzo

Eric Beard – Led the rebranding of FIFA to FC and global Nike campaigns featuring Neymar and Mbappé

Antonello Colaps – Creator of Coppa Pizzería, a tournament-performance staged in a coliseum made of shipping containers in Naples

Featured Line-Up

Talks & Conferences

• Drake Ramberg – Legendary Nike designer from the 1990s.
• Antonello Colaps – Creator of Coppa Pizzeria, a performance-tournament staged in a coliseum built from shipping containers in Naples.
• Cuerpas Reales, Hinchas Reales – A collective of women photographers from across Ibero-America.
• Martín Tibabuzo – Designer of Argentina’s national team kits (2010–2014).
• Luis Callegari – Designer of Argentina’s World Cup-winning kit, Qatar 2022.
• Eric Beard – Former creative director at EA Sports.
• Ariel Winograd – Film director of ‘Coppola, el representante’.
• Pepe Perretta, Tomás Machuca, Kudos Studio, among others.

Panels & Conversations

Discussions featuring Pancho Monti, Gordopelota, Belgrano Club de Comunicaciones, Fotoperiodismo Argentino, and some of Argentina’s most iconic football kit designers.

Art Exhibition

Curated by Marcos Krämer and Joaquín Barrera, the exhibition will showcase works by leading contemporary artists including Marcos López, Mariana Telleria, Adriana Martínez Barón, Martín Kazanietz, Juana Cravero, Carlos Herrera, Constanza Chiappini, and others.

Football Fair

A space dedicated to football shirts, collectibles, and independent publications.
Participants include Kiricocho, BZ1 (mates with boots), Fenikks (shin guards made from recycled bottle caps), Astronauta Italiano, Futbolitis, Tango al Mango, Elthio, Total90 Vintage, Secret Futebol Club, and many more.

Live Music

Saturday 22: Conociendo Rusia – Solo Show

Sunday 23: Bandalos Chinos – Electroacoustic Set

Food & Drink

Culinary experiences curated by El Rey del Panini, Canillita Café, and Bullanga Milanga, among others.

A Meeting Point for Brands, Creators and Community

FUTCON will also serve as a space where brands, audiences and creative talent converge.
In an era where collective experiences have regained their value, the festival offers a platform for brands to connect authentically with the public through emotion, art and popular culture.

The opportunities for storytelling extend far beyond the 90 minutes of a match, they live within the stories, the aesthetics and the symbols that football creates, in its power to unite languages and bridge generations.

Looking ahead to the next World Cup, this dialogue between creativity, identity and community represents a powerful opportunity for brands to become part of a cultural conversation that transcends sport itself.

Key Information

Event: FUTCON – Festival of Football and Creativity

Venue: Ciudad Cultural Konex, Buenos Aires

Dates: 22–23 November 2025

Organised by: @mamahungara.live​

Website: www.lafutcon.com​

Instagram: @la.futcon​