MNSTR Launches in the UK

Creative agency MNSTR has launched its London office, marking a significant acceleration of the agency’s international expansion and its second international location.

The move establishes MNSTR's immediate presence in the UK market, supported by Project Worldwide's scale, capabilities, and network. Based within Project Worldwide’s EMEA hub in London, the new operation reflects MNSTR’s ambition to rapidly position itself as a key player in the UK’s creative and experiential landscape.

The UK business will be led by Kate Maidment, who joins MNSTR as executive director and will spearhead the agency’s development in the region. With more than a decade of agency experience, Kate has worked with global brands including Nike, Rolls-Royce Motor Cars, Jaguar Land Rover, BMW, and The LEGO Group.

Reporting to Lionel Curt, founder of MNSTR and managing director of Project EMEA, Maidment takes on the role at a moment of strong commercial momentum.

MNSTR brings its expertise in delivering fully integrated campaigns to the UK, combining experiential, content, and culture-led brand experiences for a growing roster of new partnerships.

Operating from Project Worldwide’s London hub, MNSTR’s UK team will deliver projects of greater scale and complexity, drawing on Project's global network and are for example already partnering with GPJ on exciting engagements with The LEGO Group and Genesis Motor Racing.

The London launch represents a major milestone in MNSTR’s international growth strategy and underscores its ambition to build a strong, connected creative presence across EMEA.

Commenting on the launch, Kate Maidment said, “Joining MNSTR at this stage of its international expansion is incredibly exciting. The UK launch is not about starting from zero, but about accelerating momentum, building on strong client relationships, new wins, and the depth of the Project Worldwide network.”

Lionel Curt added, “Brands today are looking for creative ideas that are hyper-connected to culture, but also backed by the confidence of flawless execution across markets.

Backed by Project Worldwide and its London hub of more than 130 talented individuals, MNSTR brings together the agility of an independent agency with the scale and delivery capabilities of a global network.

Establishing MNSTR in the UK allows us to bring that model to market immediately, supporting ambitious brands at scale, while preserving the distinctive personality and creative ambition that define our work.”