Lyft Helps Wicked Fans Hit the Cinema in Style

To celebrate the highly anticipated release of Wicked: For Good, Lyft is teaming up with the film to help fans get to the theatres in style on opening weekend. From November 21-23rd, Lyft users will receive $3 off their rides to watch Glinda and Elphaba return to the screen, using code WICKEDFORGOOD – available while supplies last.

This ride code also marks the debut of Lyft’s first-ever two-day full app takeover with Lyft Ads to promote the Wicked: for Good’s release, connecting movie lovers from the first on-screen impression to their seat in the theatre. On November 19th and 21st, Lyft riders will experience an immersive, magical journey from the moment they open the Lyft app - featuring an animated welcome experience, and character icons on the map (Glinda’s wand or Elphaba’s broom).

Together, Lyft and Wicked: For Good are creating a seamless journey from first ad impression to the final curtain with the goal of helping fans everywhere feel the magic.