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Love Song Signs Director Fabio de Frel for US and UK Representation

10/11/2025
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Fabio de Frel has worked with brands such as Audi, Adidas, Oysho, Kenzo, and Vinted

Internationally celebrated boutique production company Love Song has welcomed director Fabio de Frel to its roster of talent. Known for his emotionally resonant, visually rich filmmaking, Fabio joins both the UK and US lineups, further strengthening Love Song’s global creative presence.

Hailing from Amsterdam, Fabio’s background as a music producer inextricably links the soundscapes of his films with their corresponding visual palette. Curious about multiple artistic mediums, Fabio’s films are compositionally rich with lush colours, evocative imagery, and emotionally deep performances. With an eye for observing the intricacies of human behaviour, his films feature nuanced characters, whether they are fictional or documentary subjects. Shooting in numerous countries around the world, Fabio’s elegantly composed films reflect his holistic sensibilities as a storyteller.

Fabio directed ‘Homecoming [Thiossane]’ for Converse and Daily Paper, a brand film which explores the joyous exploration of self-discovery and celebrates the vital role of roots in our lives. ‘Homecoming [Thiossane]’ went on to win one Gold and one Bronze Ciclope award this year. He directed Season II of a series of brand films for Pop Training Company, an Amsterdam-based skateboarding brand, which garnered several Vimeo Staff Picks. Additional brands Fabio has worked with include Audi, Adidas, Oysho, Kenzo, and Vinted. His film installation, ‘Be Right Back (brb),’ was shot in Tarragona, Spain, and explored the impact of online behaviour on youth culture and their overall sense of self and search for identity.

He said on joining Love Song, “They have great creative instincts, quality control, and a small roster. Daniel [Wolfe]’s work is something that I studied a lot; that experience is very valuable to me. Kelly [Bayett] is courageous, has taste, and has a great human approach. Furthermore, I usually go with my gut feeling; these are good people who do good work.”

Kelly Bayett, co-founder and executive producer of Love Song, added, “Fabio's work is incredible. The craftsmanship, taste, respect for the actors, and the process grabbed me immediately. It's honest and brilliant. You lean into everything; you want to follow the story and learn more. His background as a composer is something close to my heart, as I also came to this visual medium through sound. He's smart, kind and his talent is off the charts. His visual language and sensibility fit right into Love Song. It's a perfect match and I am thrilled that he chose us for this next chapter.”

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