How LinkedIn Bios Can Open Doors for Immigrant Women

This Giving Tuesday, New Women New Yorkers has called on professionals everywhere to donate something unexpected: their LinkedIn bios.

For 10 years, New Women New Yorkers—a non-profit dedicated to helping immigrant women build meaningful careers and community in New York City–-has supported more than 2,000 women through workforce development, educational pathways, and storytelling programs.

But the foundation of every strong career isn’t just experience. It’s a network. And the bigger your network, the more successful you are.

That insight is the inspiration behind #DonateYourBio, a campaign from independent agency Terri & Sandy that flips LinkedIn’s self-promotional culture on its head. The initiative invites professionals to temporarily swap their LinkedIn headlines for one that spotlights immigrant women and encourages donations to fuel New Women New Yorkers’ mission, directing users to GiveToNWNY.org.​

In the week leading up to Giving Tuesday, the organisation and the agency have reached out–through paid and organic efforts to chief executives, business leaders and industry influencers urging them to join the effort. The campaign culminates in a coordinated LinkedIn takeover, where participants’ updated bios will create a wave of visibility and support for immigrant women across the platform.

“This campaign uses LinkedIn in an unexpected way to spotlight a simple truth: behind every great career is someone who opened a door. #DonateYourBio builds awareness of our work and encourages people to donate so we can keep opening those doors,” said Arielle Kandel, CEO and founder of New Women New Yorkers.

“As the founder of a female-led agency, I believe in lifting other women as we rise. This Giving Tuesday, we’re partnering with New Women New Yorkers to help immigrant women build the networks they need to thrive. Donating your LinkedIn bio is a simple act that can open a life-changing door,” said Sandy Greenberg, CEO and founder of Terri and Sandy.

A small headline change can have seriously big reach—and New Women New Yorkers hopes that collective impact will help the organization reach its end-of-year giving goal.