iPhone 17 Gives You More in C Spire Spot

For many wireless customers, a new iPhone launch is practically a national holiday. For Lewis, it was an opportunity to showcase creativity, agility, and strategic thinking in real time.

The challenge? Apple didn’t reveal the iPhone 17’s features until two days before filming. Lewis responded by building flexible concept frameworks around the latest rumours and informed guesses, overplanning and overpreparing to ensure the team could pivot instantly. Working closely with C Spire and nimble production partners, Lewis helped create a spot that highlighted three standout features - more than any other carrier - while bringing the 'There’s more to C' platform to life.

The resulting work demonstrates Lewis’ ability to deliver under pressure, translating complex launches into campaigns that are not just timely, but memorable.