LEGO Proves Every Family Has a Story to Build This Chinese New Year

For Chinese New Year, everything begins around a table — a place for reunion dinners, mahjong games, and family connection. This year, LEGO wanted to show that a table can also become a stage for creative play, where people build, create, and celebrate together.

The film transforms tables across China into moments of imagination: a fold-down tray table on a Spring Festival train becomes a glowing zoetrope of light and motion; two brothers in Inner Mongolia recreate their grandfather’s morin khuur using LEGO bricks; a chess match between a grandfather and granddaughter turns into a playful LEGO fantasy; children perform a lion dance with a LEGO-built marionette lion in a Guangdong ancestral hall; and villagers and travelers in Aba, Sichuan come together to build the world’s longest LEGO firecracker.

Through these stories, LEGO aimed to inspire people everywhere to reconnect with family and tradition, and to build their own New Year, in their own way, using LEGO bricks — shaped by their culture, memories, and imagination.

The film is rooted in real, hands-on creation. Everything seen on screen was physically built, brick by brick, staying true to LEGO brand’s belief in the joy of making with your hands. Even the soundtrack reflects this spirit, blending regional folk elements such as morin khuur and throat singing with modern electronic arrangements.