Kia Sportage Hybrid Continues Epic Road Trip

Kia America continues to revel in the joy, adventure, and excitement of the classic American road trip with the second instalment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid SUV. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology, and convenience across three diverse powertrains, including the powerful turbo hybrid model.

Produced by creative agency David&Goliath (D&G) and entitled 'Relationship Tripping,' which is also set to 'Rock’n Me' by the Steve Miller Band, the spot picks up as the young couple’s cross-country road trip in their Kia Sportage Hybrid SUV continues. Traveling through Tennessee, Nevada, Michigan, Maryland, New York, and Maine, they celebrate life milestones along the way, including a stop at a wedding chapel and the gift of a baby onesie. A link to the first spot, 'T-Shirt Tripping' can be found here.

As Kia’s longest-running nameplate, the Sportage model range undergoes its most significant change since the fifth-generation model launched more than three years ago. The 2026 Sportage delivers more of everything for today’s savvy and adventurous consumers across three distinct powertrain variants – ICE, Turbo Hybrid (HEV), and Turbo Plug-in Hybrid (PHEV) – with an expansive trim range that includes the rugged and capable X-Line and X-Pro Prestige trims.

“Sportage is Kia’s best-selling nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,” said Russell Wager, vice president, marketing, Kia America. “This campaign highlights how adaptable the Sportage is for a variety of drivers, from a single person, to a couple to a growing family of three or more. With its segment-up cargo room and rear seat legroom, advanced driver assistance features, and a tech-forward cabin, the 2026 Kia Sportage Hybrid is the perfect SUV that can accommodate and adapt to everything people might encounter on the road of life.”

"With part two of ‘Keep the Adventure Going,’ we wanted to evolve the story and spotlight the versatility and innovation of the 2026 Sportage Turbo-Hybrid. This chapter builds on the same bold, confident energy the Sportage is known for,” said Avital Pinchevsky, executive creative director, David & Goliath. “As we follow our couple through new milestones and life changes, the Sportage isn’t just a ride from A to B. It inspires them to soak in every moment. It’s about connection, spontaneity, and the unexpected possibilities that come when you truly keep the adventure going.”

In addition to the 30-second broadcast spots, the campaign includes 15-second shorts, digital, print, and out-of-home components as well as paid social media, including social skins and banner ads across a variety of platforms, including TikTok, Pinterest, Meta, Reddit, and Snapchat.