Kazoo Sato Appointed Jury President for Cannes Lions 2026 Sustainable Development Goals Category

Kazoo Sato, CEO/CCO of Earth Centric Design Lab (ECD), a sustainability-focused subsidiary of creative agency TBWA HAKUHODO, has been selected as the jury president for the Sustainable Development Goals (SDGs) category at the Cannes Lions International Festival of Creativity 2026.

As a highly acclaimed and creative leader not only in advertising, but product development, service development, architecture and public space design whose awards and accolades number in their hundreds, Kazoo brings a wealth of international experience and a forward-thinking perspective to this prestigious role.

”Amidst today's volatile global situation, I feel a profound responsibility in leading this jury, an opportunity to remind the world about the significance of the SDGs. I am committed to exploring how creativity can genuinely contribute to addressing societal and global challenges," stated Kazoo.

The Cannes Lions International Festival of Creativity is the world's most renowned celebration of advertising and creativity, bringing together brands, creators and agencies from across the globe. The jury president holds a pivotal position, demanding exceptional global vision, profound expertise, and considerable industry influence to represent their category. Kazoo's selection for the role highlights his legacy of impactful work and leadership in imbuing creativity with a sustainability-focused drive, particularly through the Earth Centric Design Lab which he founded in October 2024 to design sustainable business and social systems for global environmental challenges.