KFC Renames Zinger Sandwich to 'Dinger', Celebrates Canadian Baseball Fandom

KFC Canada is taking its fandom to new heights, stepping up to the plate to celebrate Canada's national team’s entry into the World Series run by renaming its iconic Zinger Sandwich to the 'Dinger' – a tongue-in-cheek tribute to baseball’s most electric moment: the home run.

As excitement drew in for Game One, KFC kicked off a fully integrated campaign that brings Jays fever to life across digital, OLV, and OOH, with the Colonel himself attending in support in real time during Game Two. Fans can now see the Dinger name appear in KFC restaurants nationwide, with all formerly-known Zinger assets to reflect the brand’s commitment to the cause.

The campaign, created by Courage, KFC’s creative agency of record, brings together humour, cultural insight, and real-time brand responsiveness - culminating in a moment that turns national fandom into a shared celebration across screens and stores.

In Game Three, KFC will launch a national promotion giving fans a free Dinger for every Dinger the Jays hit during the game, turning every home run into a double-win for fans, on and off the field.

“This is the kind of cultural moment brands dream of – where timing, emotion, and audience passion collide,” said Dhaval Bhatt, founder and co-chief creative officer at Courage.

“When the nation’s baseball fever hit new heights, we knew we had to step up to the plate with something just as bold,” said Azim Akhtar, interim chief marketing officer, KFC Canada. “We decided to change the name of our iconic Zinger sandwich to the Dinger, as our way of feeding that Canadian baseball fandom, celebrating the hits, the hype and the moments that bring fans together.”