Jung von Matt Helps Global Brand Relaunch of Norwegian Furniture Company Stressless
German creative agency Jung von Matt (JvM) HAMBURG relaunched Norwegian furniture company Stressless’s new international brand with the slogan ‘A Place That Moves You’.
Jung von Matt HAMBURG was responsible for the strategic direction and creative realisation of the brand relaunch. The creative agency developed a contemporary, globally consistent look, along with a modern brand positioning.
Edwin Okyere, global client service director at Jung von Matt HAMBURG, said, “This project demonstrates how we can not only creatively reposition brands but also implement this realignment internationally. With Stressless, we have developed a brand presentation that works across very different markets while clearly sharpening the brand's identity.”
Stressless is an internationally established furniture company headquartered in Norway, with campaign content broadcast in all relevant markets worldwide, including Europe, China, Japan, Australia, the United Kingdom, and North America.
Prior to the relaunch, the brand last undertook modernisation measures in 2018. The JvM Hamburg’s challenge was to refine the brand core and values, and at the same time incorporate the product launch of the new ‘Adam’ recliner into the revised brand world.
The chief marketing officer of the Stressless mother company Ekornes, Janne Strømmen, said, “With Jung von Matt, we have found a partner who not only understands our brand but also gives it a new, contemporary relevance together with us. Building on decades of tradition in unparalleled comfort, Scandinavian design, and craftsmanship, we have created a brand world that works globally while remaining faithful to our Norwegian roots.”
The campaign will be internationally on air from September 2025. It will be broadcast across all target channels – from linear TV and streaming TV to video-on-demand platforms, digital OOH and social media, as well as print and point-of-sale measures.
Jung von Matt IMPACT managed the media strategy and rollout across all relevant markets – Stressless has been a client here since 2017.
