Jeep Taps Iliza Shlesinger for Playful ‘Family SUV’ Reveal of 2026 Grand Wagoneer

Following the grand reveal of the new 2026 Jeep Grand Wagoneer earlier this month, the Jeep brand is delivering a new social media video featuring comedian Iliza Shlesinger that calls attention to the family-friendly vehicle’s roominess, interior comforts and safety features in a very unexpected way.

Iliza, one of the world’s premier female comedians, is known for her sharp wit and stand up comedy that includes insightful commentary on relationships, motherhood, and society. Iliza's most recent special, Iliza Shlesinger: A Different Animal premiered this year, and she is currently on her Iliza! Live World Tour.

'The Family SUV' campaign launch video breaking today on the Jeep brand's YouTube channel sees Shlesinger determinedly pitching the Jeep brand's marketing team with an off-colour campaign idea for the new 2026 Jeep Grand Wagoneer that causes the executives to blush and quickly try to course correct. Iliza won’t swayed, after all, her pitch is anchored in a real online article calling out some very specific compelling features of the vehicle ('a rolling Ritz Carlton...that'll help set the mood').

“I was excited to work with the Jeep brand on this unconventional Jeep Grand Wagoneer ad campaign,” said Iliza Shlesinger. “I love that they went for something different and were open to parodying traditional vehicle reveals. The Jeep Grand Wagoneer is beautiful, spacious and, hopefully after seeing this film, there are more babies in the world ready to fill out those three rows.”

“The new reimagined 2026 Grand Wagoneer brings a more simplified model line-up with new content and new pricing meaning a greater value for Jeep customers," said Bob Broderdorf, Jeep brand CEO. "As we reset the nameplate’s future, Iliza reminds in a way only she can, about just how much there is to love with the new Grand Wagoneer – three-row seating, interior ambient lighting, massage seats, a state-of-the-art audio system, and a whole lot more.”

“As the Jeep Grand Wagoneer resets its line-up for 2026, we decided to take a fresh and unexpected approach for the vehicle's reveal video, designed to entertain our Jeep fans and trigger curiosity in tandem with its media launch," said Olivier Francois, global chief marketing officer, Stellantis. "Developed to run across only the Jeep brand's social media channels, 'The Family SUV,' featuring comedian Iliza Shlesinger, does, however, follow our underlying Jeep brand ethos, and that is to be memorable and to put a smile on their faces."

Shorter-form content from 'The Family SUV' campaign will run across the Jeep brand’s social media channels including Instagram, Facebook, Twitter/X and TikTok.

The Jeep brand’s 'The Family SUV' campaign was created in partnership with Chicago-based advertising agency Highdive.

The 2026 Jeep Grand Wagoneer ushers in a new era of refinement, capability and model clarity for the flagship SUV from the Jeep brand, providing customers with an elevated large SUV that’s more approachable than ever before starting under $65,000. With Jeep brand badging, powerful powertrains, including an America-first for an SUV range-extended electric vehicle (REEV) application (late availability), an elevated exterior design, and an accessible family-friendly price point, the Jeep Grand Wagoneer sets a new benchmark for the American-manufactured SUV.

In addition to the new 2026 Jeep Grand Wagoneer campaign the brand also recently released the first official images of the refreshed 2026 Jeep Grand Cherokee, and launched a marketing campaign that gives consumers the chance to turn MONOPOLY Money into real savings. Through November 3, the brand launched its MONOPOLY Bonus Cash Allowance program in collaboration with Hasbro, a leading games, IP and toy company, where customers can bring $500 in MONOPOLY Money into dealerships to apply toward a new 2025 Jeep Grand Cherokee.