JAA Relocates for First Time in 40 Years
Back Row left to right: Caroline Ayling, Georgia Izon, James Sibree, Lucy Smith, Dan Denman, Nick Smith, Sophie Bellon-Gibbons, Max Noss, Sarah Greaney
Front Row left to right: Leo Barron, Alex Hurley, Sue Fernando-Solini, Richard Temple, Elizabeth Emsley, Jonathan Newton, Cameron Cumming
JAA media agency is moving offices for the first time in four decades. After 40 years at 27 Soho Square, the agency has relocated to a new home in Covent Garden’s newly revamped KODAK building. The move marks a major milestone as JAA enters its 48th year of trading and accelerates into its next phase of growth.
The agency now boasts more than 70 media specialists and has significantly expanded its capabilities across digital, data, connected TV (CTV) and creative. Over the past three years, JAA has reported a 47% increase in billings (Source: Campaign School Reports 2023–2025), outperforming much of the wider media agency market.
Growth has been fuelled by both significant new client wins and expanding partnerships with existing clients across emerging products and platforms, including CTV activations and AI-powered search for brands such as Garmin, Pure Cremation and Topps Collectibles. JAA also continues to be a trusted partner for charities navigating tough external conditions, from the cost-of-living crisis to global instability and climate change. Third-sector growth in 2025 included Blood Cancer UK, the Canal & River Trust and The Donkey Sanctuary.
The final quarter of 2025 saw several significant new business wins:
- Benjamin Moore UK – the premium American paint brand appointed JAA after a competitive pitch in November
- Trussell – the anti-poverty charity selected JAA following a competitive pitch; activity launches in February 2026
- Parkinson’s UK – JAA was appointed after a competitive pitch process, with activation under way from the new year
Richard Temple, CEO of JAA, said, “This relocation represents a natural progression for JAA. We’ve always punched above our weight, and our new, open and flexible space will further fuel creativity, collaboration and innovation. The KODAK building reflects our ethos of continuous growth and trusted experience; blending old and new. It’s a space that matches the energy, talent and ambition defining the agency for today and the future.”
For an agency with nearly five decades of heritage, the move signifies both a celebration of its legacy and a clear statement of its future direction. It reinforces JAA’s position as a media independent with the scale, expertise and confidence to deliver for ambitious clients.
As JAA opens the doors to its new Covent Garden home, the agency looks ahead with renewed momentum, ready to empower its people, expand its impact and deliver even greater results for its clients and partners.
