PlayStation 5 Brings the Unexpected to Life with ‘It Happens on PlayStation 5’

This holiday season, Sony Interactive Entertainment, the company behind the PlayStation brand, has gone big with a global brand campaign. 'It Happens on PlayStation 5' kicks off with the goal to excite and delight the global community of gamers.

From jaw-dropping moments like a truck landing atop a skyscraper to thrilling escapes from monstrous creatures, 'It Happens on PlayStation 5' showcases the unforgettable experiences that define gaming on PlayStation 5.

With a global media plan spanning more than 20 markets, including the US, UK, Japan, Germany, France, Canada, and Australia - audiences can expect to see the campaign placements across premium TV and cinema, high-impact out-of-home, digital and social platforms, as well as bespoke local activations designed to drive regional buzz and attention.