Indeed Unveils Pocket-Sized Tour Guide for Job Hunting
Indeed has launched its latest TV campaign, created with 72andSunny, spotlighting the Indeed Career Scout, a new product that helps people navigate their job search.
Career Scout is like having a career coach in your pocket, powered by Indeed data and available 24/7. It doesn’t just help you find a job—it helps you find the right job, faster. From tailored resumes to personalised job matches, company insights, and even mock interview prep, Career Scout takes the stress and guesswork out of the job search.
The new integrated brand campaign for Indeed Career Scout brings the job search to life through five unique stories, each highlighting common pain points such as—uncertain career paths, endless applications, interview anxiety—and showing how Career Scout can make the journey easier, smarter, and more empowering. Together, these stories deliver a bigger message: there is now a new and better way to job search. With Career Scout, an AI-powered Personal Career Coach, guides you towards the right job faster, with more confidence and clarity.
The Indeed Career Scout campaign reinforces Indeed’s promise to make the job search feel more human.
“In order to show how Indeed is changing the game for job searchers, we dramatised universal pain points of the process. We had a lot of fun taking familiar phrases and pushing them to their most extreme, literal interpretations. Every scenario was designed to be as surprising and visually striking as possible. The result? Both unexpected and deeply relatable,” said Maddie McDowell, group creative director, 72andSunny.
“At Indeed, our mission is to help people get jobs. This new campaign highlights the challenges many job seekers face, while underscoring our commitment to making the process simpler, faster, and more human. With the launch of Career Scout, our AI-powered career assistant, we’re providing people with a trusted partner to guide them toward the right opportunity with confidence,” said Jennifer Warren, VP of marketing, Indeed.
