Impact Awards Europe Reveals Winners

The European Association of Communications Agencies (EACA) and its IMPACT Council has revealed the winners of the Impact Awards Europe, celebrating the most effective and impactful brand activation, brand experience and promotional marketing campaigns across Europe.

This year’s edition brought together a jury of 27 industry professionals from five European countries, who evaluated work across nine categories, recognising campaigns that demonstrated strong strategy, creativity and measurable impact.

Following careful deliberation, the jury awarded Bronze, Silver and Gold trophies across all categories, with winning campaigns representing a diverse range of markets and agency profiles. Ukraine emerged as the most awarded country, receiving a total of 26 trophies, reflecting the strength, resilience and effectiveness of the work submitted - while the Grand Prix honour was awarded to ZEAL (UK) for a campaign that stood out across the entire competition.

Find the the full list of winners here.

Grand Prix Winner

The Grand Prix was awarded to ZEAL (UK) for its outstanding campaign, which stood out for its clarity of insight, effectiveness and overall impact, setting a benchmark across the competition.

Stewart Hilton, CEO, ZEAL, commented, “WOW!! Winning the European Grand Prix at the EACA IMPACT Awards is a big moment for ZEAL and for our partners at Essity. ZEAL’s model is all about finding ways to ignite INTENSE ENERGY for brands, and the Tena Men 'Dry January' campaign is a perfect example. By taking an audacious approach to a taboo subject, we got the TENA Men brand into new environments and connected it with new consumers. Our link with 'Dry January' gave it relevance and disproportionate stand out in retail and our experiential work, linked to Rugby, removed stigma and created safe spaces for high profile sampling. The result was a sales increase of +£600k in just 12 weeks. The roll call of past winners of this award is extremely impressive, we are humbled to have been selected as this year's Grand Prix winner.”

Celebrating impactful work across Europe

The Impact Awards Europe continue to champion work that delivers results, regardless of agency size, budget or market. This year’s edition particularly highlighted the strength of independent agencies and local teams delivering meaningful impact through smart, effective ideas.