ICAD and DCCI Debut Multi-Sensory 'Reverb' Experience at Irish Design Week

The Institute of Creative Advertising & Design (ICAD) has partnered with Design & Crafts Council Ireland (DCCI) to produce a first-of-its-kind, multi-sensory experience for Irish Design Week, taking place on Wednesday, the 19th of November in the Royal Irish Academy of Music (RIAM).

ICAD’s, 'Reverb' will harness the unique acoustic environment of the RIAM’s Whyte Recital Hall to explore reciprocal relationship between sound and visual communication, and will feature Japanese artist, designer and musician Yuri Suzuki, the first Pentagram partner to specialise in sound design. Yuri will explore how sound acts as a shared medium for communication, collaboration, and play, using installations to give sound a physical dimension.

Throughout Irish Design Week, Yuri Suzuki’s installation, Acoustic Pavilion, will be displayed in the RIAM’s atrium, providing an immersive, physical dimension to the 'Reverb' programme. As part of ICAD and DCCI’s commitment to supporting emerging talent, ICAD is collaborating with RIAM students to provide original sound design and compositions that will amplify and interact with the installation throughout the week.

Speaking of the event, Yuri Suzuki said, ‘My work has long explored how sound can bring people closer together, and in a time of increasing division, I wanted to create an installation that could serve as a collective, hands-on prototype for a better future.’

ICAD’s programme will also feature one of Ireland’s foremost sound designers and composers Denis (Denis Kilty), who will be demonstrating the creative potential of audio-visual symbiosis. Denis will use in-depth case studies, drawing on his work with major international brands like Oakley and Axiom Space, to show how meticulous sound design enhances visual communications, creating a deeply immersive and effective experience.

The programme will also feature a live, in-development audio visual collaboration between Folding Waves, featuring harpist Genevieve Howard and motion designer Nadine Kennedy. Commissioned specifically for IDW, the work will be discussed and performed live as it develops throughout the evening.

The overall event, which will also incorporate an international Design Diplomacy conversation with Kasia Ozmin of Together We Create and Yuri Suzuki, is staged as a single, unified show and promises to be an extraordinary aural and visual experience that will amaze, inform, and inspire new ways for creative disciplines to work in harmony.