Havas Partners with Akkio to Expand AI-Driven Capabilities

​Havas has partnered with Akkio, the leader in AI-powered infrastructure for media agencies, to accelerate the agentic capabilities of the communication group’s Converged.AI operating system. As part of Havas’ €400 million investment in data, tech and AI, Akkio will work with Havas to develop agentic solutions for Converged.AI that remove operational friction and fuel collaboration, making AI even more accessible and efficient for Havas’ nearly 23,000 people worldwide.

“We’ve built Converged.AI on the best technology and data sets, harnessing more than 20 billion data points to deliver exceptional global work at scale for the brands we champion,” shared Jamie Seltzer, global chief data and technology officer, Havas Media Network. “With Akkio, we’re accelerating our agentic AI capabilities to fuel creativity and experimentation by making these assets even more accessible across geographies and disciplines -- for employees with technical and non-technical background alike.”

Leveraging Akkio’s proven track record in developing AI platforms for media companies and Havas’ depth of client expertise, this partnership will further Havas’ transformation into an AI-driven organisation fueled by human ingenuity. Augmented by bespoke agentic solutions, Converged.AI will power even simpler and faster accessibility across audience building, insights generation, budgeting and planning, forecasting, automated and customised reporting, measurement, and more.

“We are excited to partner with Havas to improve their global client outcomes by supercharging audience, planning, and measurement capabilities so client teams can move faster and focus on high-impact work. With Akkio's AI, Havas’ exceptional teams can confidently scale their unique skills,” said Jon Reilly, CEO and co-founder, Akkio.

Havas’ strategic partnership with Akkio spans the communication group’s 100+ markets, marking the first time Akkio is collaborating with a global holding company at scale. In addition to global AI agents, the partnership includes the development of localised agents designed to address regional nuances and client needs.