Havas Partners with F.Y. Eye to Bring Community Stories to Every Corner of New York
Havas, has launched its partnership with F.Y. Eye's Non-profit Co-Lab, a four-month accelerator program pairing NYC non-profits with creative professionals to develop powerful public awareness campaigns. This inaugural partnership reflects Havas' commitment to using creativity as a catalyst for community impact, civic engagement, and purpose-driven work.
Through the Nonprofit Co-Lab, seven carefully selected NYC non-profits will collaborate with Havas volunteer teams to co-create professional PSA campaigns that address critical community needs. From demystifying foster care to combating sex trafficking, from celebrating cultural exchange through dance to championing education in prison, these campaigns will reach millions of New Yorkers through F.Y. Eye's extensive network across non-profit spaces throughout the city.
The participating non-profits represent a diverse range of missions addressing some of New York's most pressing challenges:
- Seamen's Society for Children & Families – Recruiting foster parents and allies in Staten Island
- Restore NYC – Educating New Yorkers about sex trafficking awareness and response
- Queensboro Dance Festival – Celebrating belonging and community through dance
- United Neighborhood Houses – Connecting New Yorkers to holistic support through settlement houses
- Hudson Link for Higher Education in Prison – Championing college education as a path to safer communities
- GrowNYC – Promoting nutrition benefit use at local greenmarkets
- Bronx River Alliance – Reclaiming the Bronx River as a safe community space
"This program exists through the power of collaboration, purpose, and passion”, said Greg James, CEO of Havas Media Network North America. “When non-profits, creative strategists, and passionate volunteers come together with a shared mission, we can accomplish extraordinary things. Our partnership with F.Y. Eye demonstrates our commitment to building a more connected, informed, and engaged New York"
"F.Y. Eye’s Non-profit Co-Lab harnesses New York's exceptional creative talent to amplify the voices of mission-driven organisations working on the front lines of community change”, said Christina Daigneault, executive director, F.Y. Eye. “We're thrilled to welcome Havas as our agency partner in this important work. Their commitment to purpose-driven creativity and civic leadership makes them the ideal collaborator to help these seven organisations reach New Yorkers with messages that truly matter."
"The best work happens when we stop asking 'what can we sell' and start asking 'what can we change’ said Adam Rattner, chief growth officer, Havas Media Network and F.Y. Eye Board Member. “That's the spirit of this program, and it's why we're so proud to be part of it."
Over the next four months, volunteers will provide strategic guidance, creative direction, and hands-on campaign development support. The program includes expert speakers, structured curriculum, and guided tools that empower non-profits to craft compelling narratives. Each final campaign will be showcased across F.Y.
Eye's PSA Network, delivering over five million impressions per campaign to reach New Yorkers where they live, work, and gather.
This marks the first year of Havas' partnership with the Nonprofit Co-Lab.
