HATCH Wins Two Bronze Hatch Awards for Quirky Quicken Spots

HATCH broadcast campaign for fintech leader Quicken was honoured with two Bronze awards at the most recent Ad Club Hatch Awards. The spot 'Pony' was recognised in the Video :30 and Under – Single Entry category, while the 'Do More With Your Money' campaign earned Bronze in the Video :30 and Under – Campaign category. The awards celebrate standout creativity, strategic insight, and storytelling rooted in everyday financial empowerment.

“Quicken makes budget and financial management simple – and most importantly, personal,” said Euan Campbell, CMO of Quicken. “The HATCH team understood that personal side of our brand story, and brought it to life with heart and a sense of humour.”

The campaign, designed to show what becomes possible when money works smarter, leans into unexpected, charmingly absurd scenarios that bring Quicken’s message to life. In 'Pony,' a young girl surprises her father with a pony purchase, confidently defending the decision because Quicken told her it fit within her budget. In 'Grass,' a neighbour painstakingly trimming his lawn with nail clippers becomes a humorous metaphor for the frustration of managing finances with spreadsheets.

“We’re incredibly proud of this work and grateful for our partnership with Quicken,” said Doug Murphy, creative and brand director at HATCH. “The campaign was built around showing people the confidence that comes from feeling in control of their finances, and doing that in a way that’s light, human, and memorable.”

The Hatch Awards, celebrate the very best in New England advertising craft, spanning film, design, integrated campaigns, digital, and more.