

Independent creative powerhouse Halo has been crowned Agency of the Year in the MarkLives #AgencyLeaders Most Admired Awards 2025, marking a major milestone in the agency’s growth and industry impact. This is the very first time a small/medium agency has won the accolade. The annual #AgencyLeaders poll - voted for by senior executives across South Africa’s advertising, marketing and media industries - identifies the most respected and admired agencies across multiple categories, with Halo taking the top honour for 2025.
This recognition represents a significant achievement for Halo as it transitions from a notable 'one to watch' agency in previous years to an unmistakable industry leader. Peer admiration reflects both creative excellence and strategic relevance, highlighting Halo’s commitment to outstanding client work and meaningful brand building.
Halo’s remarkable ascent is rooted in its independent spirit and its focus on creativity that resonates on both strategic and cultural levels. With standout campaigns for brands including Pineapple, iStore, Exclusive Books, Yoco, Capital Legacy, RMB and Heineken and more, Halo has placed brand storytelling and emotional connection at the core of its work.
The agency’s success this year also builds on multiple industry accolades, including recognition at the Financial Mail AdFocus Awards, where Halo was named Agency of the Year and Small Agency of the Year in 2024 - a reflection of its creative and commercial momentum within the industry.
As Halo celebrates this achievement, the agency continues to expand its creative reach and influence - upholding a vision of creative work that makes brands stand out and drives measurable results for clients.