Grey New York Named  Global Agency of Record for Mary Kay

Skin care and cosmetics brand Mary Kay has named Grey New York as its global advertising partner. The collaboration comes at a defining moment in the company’s 60+-year history, as Mary Kay readies for the launch of a global master brand campaign that is about to shape its next era of growth.

Regena Pipkin, vice president, global brand shared, “We knew that Grey New York was the right agency for us. They brought cultural value, creativity, and strategic clarity to match our ambition. As we move confidently into the next chapter of our bright future, we look forward to our partnership with a women-led team that truly understands our unique business model and the power of purpose-led storytelling on a global scale.”

During the pitch process, the Grey New York team brought Mary Kay’s vision to life through an immersive and reimagined brand experience. By combining creative product storytelling with a deeply human lens, the team fully immersed themselves in the Mary Kay world, experiencing the products first hand and envisioning bold new possibilities.

​Agnes Fischer, CEO of Grey New York, added, “Mary Kay is an iconic brand ready to shake up the beauty world with a distinctive vision, we're honoured to partner with Mary Kay to reignite their powerful brand. There’s real ambition here, and a shared belief in the power of ‘Famously Effective’ creative to drive business and cultural relevance. We’re thrilled to help shape the next chapter of this global beauty and direct selling leader.”

The partnership begins immediately, with the development of a long-term integrated brand strategy and global advertising campaign, set to launch late 2026.