Grey London Promotes Chris Lapham and Aaron McGurk to Executive Creative Directors

​Grey London has promoted Chris Lapham and Aaron McGurk from group creative directors to executive creative directors, in recognition of their outstanding creative leadership and pivotal role in shaping some of the agency’s most rewarded work of recent years.

In their new roles as executive creative directors, they will continue to guide Grey London’s creative output across key accounts and drive the agency’s ethos to deliver famously effective ideas rooted in culture.

Chris and Aaron, who have been with Grey for six years, were the creative minds behind Grey London’s acclaimed ‘Claustrobars’ campaign for Stella Artois. The work earned two Golds, two Bronzes and 10 shortlists at Cannes Lions 2025, alongside a Graphite and Wood Pencil at the 2025 D&AD Awards and a Bronze at London International 2025.

The duo also led the creative platform for Pringles Multigrain, including the celebrated ‘Same, yet wonderfully different’ execution and its follow up ‘Multigran’ campaign, helping to reposition the brand with a fresh, culturally resonant tone.

Before joining Grey London, Chris and Aaron worked at Wieden+Kennedy London, where they produced the much-loved ‘Honda Hands’, which amassed over 100 million views and a plethora of global awards. Earlier in their careers, they also delivered standout work at adam&eveDDB, such as a collection of print and posters for The Financial Times.

Chris Lapham and Aaron McGurk said, “We’re honoured to step into the ECD roles. Grey has always encouraged us to aim high and be ambitious. Now we get to build on that spirit and help create the kind of work that gets talked about, shared, argued over, remembered, used as reference by others and, dare we say, loved. Nothing too much then.”

​Helen Rhodes, chief creative officer at Grey London added, “Chris and Aaron are two exceptional creative forces, and their promotion marks a genuinely exciting moment for the agency. Stepping into the ECD role, a position that plays such a crucial part in shaping our future, they’re poised to push our vision further and raise the bar on the work we produce. Being able to promote such standout talent from within Grey London says so much about the strength, depth, and ambition of our creative department. We couldn’t be more thrilled to see them take this next step.”

Simultaneously, Sam Haynes and John Gibson have been promoted to group creative directors. The duo have been at Grey London for over a decade, producing award-winning work for the likes of Volvo, Vodafone Ireland and Coca-Cola. More recently, the pair were the creative directors on PETA’s much acclaimed ‘Happy Christmassacre’ campaign.