Gorodenkoff Productions Expands Beyond Stock Footage with Virtual Production Facility
Gorodenkoff Productions has expanded its full-service production capabilities with the construction of a new 1,350 m² (14,500 ft²) Virtual Production facility. The move builds on more than a decade of success in stock footage, generating $88 million in global sales, with content licensed in commercials and feature films, alongside an established track record producing campaigns for international brands.
“Stock footage taught us discipline, efficiency, and how to think at scale,” said Aleksei Gorodenkov, founder of Gorodenkoff Productions. “But to stay relevant, we must reinvent ourselves. This transition allows us to bring the same cinematic quality and production efficiency directly to agencies and brands.”
Above: Aleksei Gorodenkov
The company has already delivered campaigns for global names including StoneX, Vuforia, Vanish, and Strepsils. A recent project for StoneX, a Fortune 50 financial institution, involved producing 11 distinct environments using Virtual Production technology, completed without extensive travel or multiple set builds, demonstrating significant gains in both efficiency and creative flexibility.
To meet growing demand, Gorodenkoff Productions has begun construction on a new 1,350 m² Virtual Production facility, set to open within the year. The expanded space will complement the company’s existing studio complex, enabling larger international productions and more ambitious creative concepts.
“Our clients face pressure to deliver more content across more platforms, faster than ever before,” added Aleksei. “With our new facility, we can help them meet those demands with cinema quality campaigns that are smarter, faster, and more cost-effective.”
While stock footage remains part of the company’s foundation, changes in market economics and the rise of generative AI have accelerated the shift toward direct client production. Gorodenkoff Productions continues to embrace technology, from automation to Virtual Production, as essential tools for reinvention.
