Good Times Signs Director Brit Phelan

​Good Times has welcomed director Brit Phelan to the company for US commercial representation. A multifaceted talent, Brit playfully captures relatable stories grounded in the human experience, often carrying a throughline of happiness.

Brit got her start in the ad industry at Wieden+Kennedy, where she honed her signature style of blending intimate image, motion graphics, and visual effects for Nike projects. She’s since partnered with many agencies and brands around the world on various short-form campaigns. Well-versed in technology, she’s comfortable experimenting with different tools and approaches, but remains committed to building each project on a foundation of truth.

Drawn to visual storytelling at a young age, Brit approaches each project with thoughtful curiosity and challenges conventional expectations. She has directed commercial campaigns for many notable brands, including Apple, State Farm, Captain Morgan, UGG, PUMA, McDonald’s, and Men’s Wearhouse. Outside of commercial directing, she collaborates with brands, artists, and organisations on film, TV, and photography projects. She also spotlights people through portraiture, writing, and film via a photo and video archive at BeTheReal.com.

“Eric and Corwin are driven by passion and grit, and that’s exactly the energy I want,” shared Brit of the Good Times co-founders. “I show up fully committed to each project, and having collaborators who match that intensity makes everything feel more alive on screen.”

“Brit’s work is exuberant and emotionally charged, evidenced in her work with White Claw and Abercrombie & Fitch. It’s both attention-grabbing and inherently kind, like in her Adidas and Powerade spots. We’re super excited to welcome her and to make cool things together,” said Eric McCasline, Good Times co-founder and executive producer.

Brit splits her time between New York City and Paris.