GONGS 2025 Unveils Jury Heads to Lead a Bold New Era of Creativity
The GONGS 2025 Awards has announced its jury heads. The dynamic team of jury heads comprise creative leaders from across Singapore's top agencies, including Ogilvy, BLKJ Havas, LePub, content specialists Hepmil, and design powerhouse Kinetic.
The full GONG 2025 Jury Heads are:
Pann Lim, Kinetic – Design
Charlene Chua, BBH– Branded Entertainment, Radio and Audio
Peggy Goh, Freeflow – Film
Nikhil Panjwani, Ogilvy – Direct and Media
Daniel Kee, MullenLowe– Mobile and Digital, Social
Angie Featherstone, The Secret Little Agency – Print, Publishing, Outdoor
Guilherme Machado, BLKJ Havas – PR, Brand Experience & Activation
Gary Lim, Forsman & Bodenfors – Craft
Jasmine Tan, Hepmil – Content Creator
Stephan Schwarz, Le Pub – Innovation
Co-chairs Firrdaus Yusoff and Fiona Huang said, “It’s like the Avengers of the local creative scene.”
The 2025 GONGS also introduce new categories, including Innovation, where agencies present their work in front of a live jury, and content creators, where KOLs and creators in specialised fields can submit their body of work.
The GONGS announced its 2025 theme: The Creative Source Code. In the age of AI, the show seeks to remind the world that creatives remain the original source code, feeding and shaping the algorithms behind impactful work. The campaign takes inspiration from the visual world of prompt tokens, featuring some of Singapore’s most iconic work and the agencies behind them.
