FutureDeluxe Pushes Boundaries of CG and Live Action for Peloton’s New Era of Fitness

​FutureDeluxe has partnered with Peloton to launch the Cross Training Series powered by Peloton IQ, a global campaign introducing Peloton’s most advanced equipment yet.

Blending high-end CG with dynamic live-action cinematography, FutureDeluxe created a seamless visual experience that embodies Peloton’s fusion of technology, performance and design.

Blending cinematic storytelling with cutting-edge production, a fully bespoke set and lighting system was developed to choreograph illumination dynamically around each athlete, echoing the precision of Peloton IQ. By experimenting with macro close-ups and drone-inspired perspectives, the team explored both the intricate detail of Peloton’s design and the vast sense of energy in motion.

FutureDeluxe crafted a unified visual language that captures the energy, rhythm, and precision of performance. Bold stills captured by photographer Sophie Jones celebrate human power in motion, taking over Times Square, supporting a global OOH campaign.

The result is a hybrid campaign that shows how CG and live action can coexist with a celebration of innovation and Peloton’s vision for the future of fitness.