comdirect Banking Spot Brings Self Determination in Finance to Life

Quick decisions, maximum flexibility, and complete individuality – modern banking must adapt to the needs of its customers. With its new campaign, comdirect places exactly these values at the forefront, positioning itself as the direct bank for people who want to actively shape their financial lives.

At the heart of the campaign are comdirect’s four brand colours, reimagined as powerful symbols of self-determination. Each colour anchors one of four cinematic spots, brought to life by director Christian Schilling in collaboration with the renowned production company Cobblestone Filmproduction. Shot in just two days in Bucharest, the films showcase comdirect products seamlessly integrated into the everyday lives of customers – with striking colour transitions that make the added value tangible.

The production itself reflects this transformation: while the first shooting day focused on everyday sets in natural tones, the art department completely reinvented and redecorated the locations overnight. Using a wide range of materials, textures, and bold design elements, they transformed the rooms into four immersive, colour-saturated worlds. This meticulous effort ensured the visual transitions between ordinary reality and comdirect’s vibrant brand universe are as striking as they are seamless.

Designed exclusively for digital channels, the four spots merge modern storytelling with a fresh visual language that resonates with a new generation of banking customers.