FUZE Iced Tea Delivers Flavour to Doorsteps Across Canada

Canadians don’t have to go far to find proof that FUZE Iced Tea is the country’s #1 iced tea. With its legacy of flavour, FUZE Iced Tea is now at the heart of a bold new campaign, ‘Flavour Delivered’, that showcases its versatility as the perfect pairing for Canadians’ favourite meals.

Created by WPP Open X and led by VML, the campaign is the first to be shot by SkipTheDishes couriers, turning doorstep deliveries through Skip into moments of dining and beverage pairing inspiration.

Building on the momentum of FUZE Iced Tea’s launch campaign, ‘The Great Flavour Run’, this latest activation captures the joy of sharing FUZE Iced Tea across communities with the help of Skip, Canada’s leading food delivery app. The campaign taps into the shared curiosity to know what friends and neighbours have ordered when you see a delivery on the doorstep — and uses this in an innovative way to showcase FUZE Iced Tea’s versatility through the photos couriers send to confirm deliveries.

Canada's #1 iced tea at your doorstep

The campaign opens with an homage to FUZE Iced Tea’s iconic launch spot before transitioning to feature a Skip courier navigating Toronto’s East York neighbourhood during a day of fulfilling orders. But there’s a twist: these everyday delivery photos, often captured casually on doorsteps, take on a starring role in FUZE Iced Tea’s latest ads.

With customer permission, the couriers’ photos became the centrepiece of eye-catching digital and social ads, featuring meals from beloved local restaurants paired with FUZE Iced Tea. From comforting bowls of ramen to Canadian classics like poutine, the campaign showcases how FUZE Iced Tea pairs perfectly with every cuisine. The authenticity of the photos makes ‘Flavour Delivered’ feel personal and nostalgic — a celebration of the diverse dining experiences Canadians enjoy every day.

The ultimate pairing for every meal

“At FUZE Iced Tea, we love sharing great flavour, and featuring Canada’s vibrant local restaurant scene alongside FUZE felt like the perfect way to bring that to life,” said Matthew Ross, director of marketing for Coca-Cola Canada. “This campaign proves that FUZE is the ultimate companion to any meal.”

The partnership with Skip also extends into consumer engagement. Canadians are invited to share their own flavour pairings — using FUZE Iced Tea alongside their favourite dishes — for a chance to win $25 Skip vouchers.

“We set out to tell everyone that FUZE is Canada’s best-selling iced tea, and we realized the proof was already on people’s doorsteps,” said Graham Lang, chief creative officer at VML Canada.

The campaign, running nationwide until the end of the month, blends digital out-of-home advertising with social-first storytelling. Delivery photos featuring FUZE Iced Tea in real-life contexts are live on billboards and online. The social campaign, fuelled by consumer participation and Skip voucher incentives, will continue to run until every voucher is claimed.