FCB Warsaw Strengthens Creative Team with Anna Cudna Hire

Anna Cudna has joined FCB Warsaw (Keino Group) as a senior copywriter. She will report to Adam Zdeb, chief creative officer.

​Anna Cudna has over 10 years of experience in the advertising industry. She began her career at Publicis, progressing from junior to a senior creative role. After several years in full-time positions, she worked as a freelancer, collaborating with agencies including McCann, Ogilvy, Leo Burnett, Artegence, FCB Healthspark and Os3. She also developed the brand language and social media communication for a supplements-sector start ups.

Her experience spans telecommunications, food and beverage, beauty and health (both OTC and RX). She has worked for brands such as Orange, Winiary, Alab, Łaciate, Jutrzenka, Opella, Energa and PGE. Her main area of focus is consumer-driven creative development – turning clear insights into ideas that can be scaled across multiple channels.

Adam Zdeb, chief creative officer of FCB Warsaw, commented, “Ania is pure creative gold. She quickly finds the right direction, and her ideas tend to stay with you – the kind you remember long after the brainstorm is over. Her uncompromising approach is a real strength, and her seniority supports the entire creative team on a daily basis.”