FCB Tops The One Club's 2025 Global Creative Rankings
As it marked its final year as an agency brand, FCB once again took top positions in The One Club for Creativity’s year-end Global Creative Rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.
The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising and design.
Rankings are determined through a transparent, weighted points system spanning global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by The One Club’s US chapters. Additional information is available here (select 'View More Details').
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
Global Agency Rankings
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWA\Media ArtsLab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
6. Demner, Merlicek & Bergmann/DMB Vienna
7. Wieden+Kennedy Portland
8. Jung von Matt DONAU Vienna
9. Special US Los Angeles
10. Apoyo Comunicación Peru Lima (tie)
10. LLYC Lima (tie)
Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).
Design Firm of the Year: The New York Times Magazine New York
Brand-Side Agency of the Year: Squarespace New York
Brand of the Year: Spotify
Brand Parent Company of the Year: AB InBev
Non-Profit Client of the Year: Change the Ref
Production Company of the Year: We Make Them Wonder Munich
Music & Sound Company of the Year: DaHouse Audio Los Angeles
Agency Network of the Year: FCB
Independent Agency Network of the Year: Serviceplan Group
Agency Holding Company of the Year: IPG
Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
CMO of the Year: Dr Jan Flemming, PENNY
Country Rankings:
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
Global Region Rankings:
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Regional agency results are as follows (click the region to view the full list).
APAC Agency of the Year: Ogilvy Singapore
Europe Agency of the Year: Serviceplan Germany Munich
Latin America Agency of the Year: DM9 São Paulo
Middle East & Africa Agency of the Year: Impact BBDO Dubai
North America Agency of the Year: FCB New York
Global College Creative Rankings
1. Berghs School of Communication Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York
"Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club and competition, TDC Ascenders, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organisation whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, professional development, and enhancement of creative careers around the world.
