Eurojackpot Expands ‘Infinite Possibilities’ with Fantastical Musician’s Journey

​Eurojackpot has launched a new campaign within their concept 'Infinite possibilities'. By using a well known archetype, the struggling musician, the lottery aims to illustrate how far a billion can take you. In theory.

The campaign is a follow up to last year's concept launch, featuring the slogan 'Infinite possibilities'. A wording meant to refer to both the size of the jackpot as well as the very real opportunities a win of that size could be the facilitator of.

This years campaign tells the story of a musician, without a single fan on earth, who simply leaves our planet for another one - that's filled with fans. The campaign is another effort to encourage more people to think bigger, beyond the regular cash wins.

"With this campaign, we want people to think beyond the reasonable fantasies of everyday life. Because Eurojackpot is not just a game about money, it's a ticket to something that challenges logic and the rules of reality itself. It's a game of unreasonable opportunities,” said Ulrika D’Afflitto at Svenska Spel.

Behind the campaign are NORD DDB in collaboration with production company Rio.

The soundtrack was created by musician Jocke Åhlund, and the unique instrument featured in the visuals was designed by artist Love Hultén.

The campaign will run across TVC, radio, social media, outdoor, and OLV.