End Violence Against Women Coalition Exposes Effects of Male Violence on Women

Leading women’s rights organisation, the End Violence Against Women Coalition (EVAW), has launched a powerful short film pulling back the curtain on how male violence against women and girls shrinks lives and restricts freedom.

Created by Nice and Serious, the film marks EVAW’s 20th anniversary, highlighting the progress made, the work still to be done, and the real possibility of change.

While headlines often focus on violence against women and girls through the lens of policing and criminal justice, this film shines a light on the hidden, everyday ways violence and abuse keep women’s lives small - patterns that have only evolved further as our lives have moved online.

Using a TikTok-style vox pop format that asks a man and a woman, “If you could have anything in the world, what would you want?”, the film draws in social audiences before revealing how men’s violence continues to limit women’s freedom.

​Hayley Dunlop, copywriter at Nice and Serious says, “Nothing interrupts my incessant scrolling faster than a candid street interview – there’s something inexplicably compelling about watching random people answer random questions. So when we were asked to develop a short film for EVAW’s 20th anniversary that would work on TikTok, I challenged myself to find a way to memorably land the charity’s key messages within this instantly recognisable voxpop set-up. By contrasting a young woman’s deeply rooted fears about her day-to-day existence with the relatively surface-level ‘wants’ of her perfectly lovely boyfriend, we are laying bare how their experiences of existing in this world are vastly different – crucially, in a way that resonates with men and much as women.”

​Serafima Serafimova, film director at Nice and Serious says, “What makes this film stand out is that it doesn’t stop at exposing the problem – it points towards change. It’s a visceral call for a safer, freer future where women don’t have to silently measure every step they take. What excited me most about the idea was its potential to cut through the noise; not by being shocking or frightening, but by being emotionally honest and visually bold. The cast delivered captivating performances, with the visual effects taking us inside a young woman's inner world in a way we've never seen before in this format."

Andrea Simon, director of the End Violence Against Women Coalition says, “Men's violence shapes our lives in so many different ways, limiting our freedoms and perpetuating inequality by holding us back from following our dreams. Women have the right to exist in the world without shrinking their lives for fear of male violence. We know that violence against women is not inevitable, and that a different world is possible.

As we reflect on the many wins of the last 20 years - from relationships and sex education being made mandatory in schools to holding the government accountable for failing to prosecute rape - and the watershed moments of the last few years, we know that by coming together to tackle violence against women and girls, we can free future generations from it”

The film mirrors the stark statistics women and girls face:

• 68% of girls change their everyday behaviour to avoid sexual harassment Girlguiding, 2025​
  
• 52% of people think the internet has become more dangerous for women and girls in the past 12 months YouGov and EVAW, 2025​
  
• Non-consensual pornography constitutes 96% of all deepfakes found online, with 99.9% depicting women Deeptrace, 2019​
  
• ​In 2024, 94% of TikTok users reported seeing misogynistic content on the platform.
  
• One in three teenage girls aged 12-18 have received unsolicited sexual images at least once, compared to one in 20 boys Amnesty UK, 2025​
  
• Black women are subjected to 40% more toxic messages online than white women Glitch, 2023​