Effie Awards Canada Reveals 2025 Silver Winners

The 2025 Effie Awards Canada competition, which recognises and celebrates outstanding achievement in marketing effectiveness in Canada, has revealed its Silver winners. Adjudicated by over 230 of the country’s best marketers, who evaluated and provided feedback on all submissions, of the 63 entries making it through as Finalists, 15 cases have been awarded this ranking.

The full list of Silver winners can be seen below:

Culture & The Arts

Art Rate Monitor
Zulu Alpha Kilo and Art Gallery of Ontario

Health & Wellness - Healthcare Services

League of Mighty
ONE23WEST and BC Children's Hospital Foundation

Household Supplies

Becoming The Authority on Bathroom Luxury
Lifelong Crush and Cashmere UltraLuxe

Influencer Marketing

Sport Your Period
Rethink and Knix

Local Market Success

Finger Lickin' Injury Claims
Courage and KFC Canada

Marketing Disruptors

See My Name
Rethink and Molson Coors Beverage Company

Multicultural

The Spicy Piri Piri Buddy Menu Hack
Rethink and A&W Canada

New Product/Service Introduction (Commerce & Shopper)

Partial Shares Liftoff in Canada, with TD
Ogilvy Canada and TD Bank

Personal Care

Sport Your Period
Rethink and Knix

Positive Change - Environmental: Brands

SHT
Edelman and IKEA Canada

Renaissance

Skip to the Good Part
Courage and Skip

Restaurants

The Remix
Cossette and McDonald's Canada

Retail

Two Types of People
Rethink and Decathlon

Sustained Success

New to Canada
Rethink and Scotiabank

Youth Marketing

The Remix
Cossette and McDonald's Canada

Discussing the 15 campaigns and their success, co-chair Adam Reeves (chief creative officer, TBWA\Canada) said, “The Silver winners were clearly-written cases that showed great impact, and the winners should hold their heads high knowing the entries were analysed intensely, and were held to a very high standard.”

Echoing the CCO, co-chair Kate Torrance (VP, head of brand, content and communications, SickKids Foundation) added, “Winning a Silver Effie is a big deal. When you look at the list, Canada should be really proud; it’s a long list across a wide range of sectors and categories, and a great mix of kinds of marketing effectiveness being showcased.”

Despite the praise, however, both Kate and Adam acknowledged that these cases ultimately fell short in the Gold discussion, which will be announced live on stage (alongside the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year) at the Effie Awards Canada Gala (at The Gathering, October 24th).

To this end, like with last week’s Bronze announcement, the latter encouraged the winners to be cognisant of possible improvements for next year’s competition, offering some advice, in order to help elevate the quality of Canadian marketing effectiveness case studies in 2026.

“Many Silver winners might relate to a message from Nike in its recent campaign, ‘You don’t win Silver – you lost Gold’,” she concluded. “My advice to all Silver winners is to take advantage of the Insight Guide to learn what might have been done better. It’s often not the strategy, creative or results that kept the case from winning Gold, but the case writing itself. The Insights Guide will reveal that to you, and you can take that forward to your next submission.”