Effie Awards Canada Reveals 2025 Bronze Winners

The 2025 Effie Awards Canada competition, which recognises and celebrates outstanding achievement in marketing effectiveness in Canada, has revealed its Bronze winners. Adjudicated by over 230 of the country’s best marketers, who evaluated and provided feedback on all entries, of the 63 entries making it through as Finalists, 17 cases have been awarded this ranking, comprising 22 winners total.

The full list of Bronze winners can be seen below:

Beverages - Non-Alcohol

Taking McCafé From ‘Meh’ to ‘Mmm’
Cossette and McDonald’s Canada

Brand Integrations & Entertainment Partnerships

See My Name
Rethink and Molson Coors Beverage Company

Current Events

Can Chicken Wings Heal a Divided Nation?
Zulu Alpha Kilo and Pizza Pizza 

David vs. Goliath - Traditional

Blink
Courage and North York General Hospital 

Disease Awareness & Education: Charitable/Research Funding

Give Their Feelings a Place to Go
McCann Canada and Kids Help Phone 

Engaged Community

McDonald’s Frequent Fryers: The return flight
Cossette and McDonald’s Canada 

Experiential Commerce Marketing

Store-y Tales
McCann Canada and Mastercard 

Experiential Marketing

Route 0.0
Publicis Toronto and Heineken 

Finance

Store-y Tales
McCann Canada and Mastercard

Food

Can't Unsee It
Rethink and Kraft Heinz

Health & Wellness - Healthcare Services

Blink
Courage and North York General Hospital

Influencer Marketing

The Remix
Cossette and McDonald's Canada

Leisure & Recreation

PIZZA WRMR
Leo Toronto and Pizza Hut Canada

Local Market Success

Rainfall Warnings
FCB Canada and Fountain Tire

Marketing Disruptors

Next to Stok'd
Angry Butterfly and Stok'd Cannabis

New Product/Service Introduction (Commerce & Shopper)

The Spicy Piri Piri Buddy Menu Hack
Rethink and A&W Canada

Non-Profit

Give Their Feelings a Place to Go
McCann Canada and Kids Help Phone

Personal Care

Hugs Change Everything
Zulu Alpha Kilo and Kimberly-Clark

Positive Change - Social Good: Brands

See My Name
Rethink and Molson Coors Beverage Company

Restaurants

The Spicy Piri Piri Buddy Menu Hack
Rethink and A&W Canada

Seasonal Marketing

Team Up for the Cup
Mekanism Canada and Boston Pizza

Sustained Success

Be Ready with Vector®
Leo Toronto and Kellogg's® Vector®

Speaking on the winners, co-chair Kate Torrance (VP, head of brand, content and communications, SickKids Foundation) said, “We often see that the Bronze-awarded cases are either the most polarising amongst the judges (a range of scores land it as a Bronze), or that two to three elements of the case were really strong, but a weaker element simply pulled it down. Bronze winners should be very proud, but they should also scrutinise their case and question what might have held it back from getting Silver or Gold.”

Building on Kate's point, Adam Reeves (chief creative officer, TBWA\Canada) recalled from his days of judging that while the case studies which fell into the Bronze tier were certainly well defined and clearly articulated – making it simple for the jury to follow – they didn’t necessarily attack all four pillars of marketing effectiveness equally.

“The Bronze tier held a lot of hotly-contested work,” he explains. “It was often very strong in one or two of the judging pillars, but lighter in another. The best work has a combination of all aspects: clearly-written case studies, marked and believable impact, and breakthrough creative. It’s only when bold creative ideas and breakthrough execution meet clear case studies and well-defined results that Effies magic happens.”

While evaluation of all work has already been completed, with Silver winners slated to be revealed on October 14th, and the Gold, Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year to be announced live on stage at the Effie Awards Canada Gala (at The Gathering, October 24th), both Kate and Adam urge all Bronze winners to take heart in this accomplishment, but also consider how they can optimise their approach for next year’s competition.

“A Bronze means the case met all the bars for Effies effectiveness, and moving from Finalist to Bronze is not an easy feat,” Kate concludes. “But, where judges come down hard, even when they see strong creative and strong results, is when the case isn’t as tight and linear as it could be. If a judge has questions that the case should answer but doesn’t – that impacts the scores. We can’t stress enough the importance of not just picking the most effective work to bring forward, but to ensure you invest in the craft of a clear, compelling case.”
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