DoorDash Turns Valentine’s Day Misfires into Epic Power Ballad

As Valentine’s Day pressure builds and the risk of getting it wrong looms large, DoorDash is showing up with a song and a solution. 'You Shouldn’t Have' is an ode to better gifting reminding audiences that DoorDash takes the guesswork out of gifting, no matter what your relationship looks like.

Created with GUT Los Angeles, the anthem is built around the universal fear of getting a gift wrong. The film follows a series of deeply relatable, often cringey vignettes, for a diverse array of relationships: a misunderstood situationship, a painfully bad (if well-meaning) painting, a gift for her that’s really for him, a customisation that misses the mark, and an inadvertently insulting last minute purchase.

'You Shouldn’t Have' marks GUT LA’s fourth Valentine’s Day campaign with DoorDash. Previous years explored singles, men who don’t receive flowers until their funerals, and the playful dynamic of DoorDash acting as the essential 'third partner' in a relationship. The Valentine’s Day platform uses modern love as a lens to reflect how people actually navigate relationships today. This year builds on that approach by tapping into romantic ambiguity, social pressure, and decision fatigue around gifting. Through humour and relatable misfires, the campaign speaks authentically to gen z while reinforcing DoorDash as the easiest way to show you care. Ultimately, this ongoing narrative shifts consumer perception, cementing DoorDash as the go-to for retail and gifting year-round, not just for dinner.

“Every year we try to speak to an underserved Valentine’s audience. This year, it was the silent majority: bad gifters. People with the best intentions, but whose gift choices don’t quite represent how much they care.” said Ariel Abramovici, CCO, GUT Los Angeles. “We leaned into the awkward, funny, and very human moments that happen when love is there, but execution isn’t. An ’80s power ballad was the perfect way to heighten the drama of these misfires and turn them into epic moments.”

The campaign launches nationally on February 2nd across CTV, OLV, digital, and social.