Disney+ and CALLEN Bring Home Alone to the Real World

Disney+ and CALLEN celebrates 35th anniversary of Home Alone with a new campaign with Little Nero's Pizza, CLEAR, VIZIO and the world's largest gingerbread house.

Little Nero’s Pizza

Disney+ is giving fans a chance to step directly into the film’s world with a first-of-its-kind experience: the real-life debut of Little Nero’s Pizza, brought to life in collaboration with Prince St. Pizza.

Creative agency CALLEN worked with Disney+ on the activation.

From December 10–17th, Prince St. Pizza locations across North America will feature Little Nero’s pizza boxes, updated menus, and collectible packaging. Select locations in Chicago and Toronto will take it even further with full Little Nero’s décor and branded elements to immerse fans in one of the movie’s most iconic moments.

The hero activation takes place at the Studio City location in Los Angeles, which will undergo a full interior-and-exterior transformation. Nostalgic film references fill the space, and outside, fans will find the instantly recognisable Little Nero’s delivery car. In a nod to Kevin McCallister himself, Prince St. Pizza will temporarily rename its classic cheese pie 'The Lovely Cheese Pizza.'

CLEAR

From December 17–21st, CLEAR+ Members who have the name Kevin and use select CLEAR+ Lanes will receive a code for a complimentary CLEAR Concierge service for a future trip, making sure no Kevin is left behind this holiday season.

All other CLEAR Members can pick up Home Alone ornaments at nine airports, including ATL, DEN, EWR, JFK, LAX, LGA, MCO, ORD, and SEA.

CALLEN helped with the concept of this airport activation.

Gingerbread House

Disney+ and Hulu are also attempting to smash an official GUINNESS WORLD RECORDS title for the world’s largest gingerbread house, which will be inspired by the iconic McCallister home.

The house will measure 58 feet long, 42 feet wide, and 25.6 feet tall - a true holiday showstopper.

The home is crafted from 5,700 pounds of flour, 4,200 eggs, 4,400 gingerbread bricks, 800 roof tiles, and held together with 20 gallons of edible glue (plus 20 pounds of fondant for the finishing touch).

Weather dependent, this installation will be open to the public in the evenings on December 18th and 19th. Experiential Supply Co. is the agency constructing the gingerbread house.

VIZIO

From December 19th to 31st, VIZIO users can launch the Disney+ app with a touch of holiday magic by simply saying (or shouting!) 'KEVIN!' into the VIZIO Voice Remote.

The command instantly takes viewers to Disney+ to stream Home Alone.