Directors Guild Helsinki Launches Subsidiary, CIDLLC

​Directors Guild Helsinki, Finland’s leading and internationally awarded production company, has announced the launch of a new subsidiary, CIDLLC. The new company is set to challenge the current short-form video landscape, which has become saturated with agencies producing high volumes of low-quality content. CIDLLC’s mission is to bring meaningful storytelling, cinematic expertise, and world-class production values into social media and other emerging platforms.

Best known for its award-winning commercial film productions, Directors Guild Helsinki now extends its decades of experience to the fast-growing short-form video market for social media needs.

“The world is overflowing with social media agencies producing mediocre, forgettable content, Finland included,” said Juha-Matti Nieminen, CEO of Directors Guild and chairman of CIDLLC. “These agencies often sell their services cheaply, but deliver little real value. They may understand algorithms and platform mechanics, but they lack true storytelling expertise. With CIDLLC, we want to raise the standard, combining our deep experience in emotionally resonant commercial storytelling with modern tools such as AI and virtual studios. The world doesn’t need another branded TikTok dance, it needs content that makes an impact.”

CIDLLC will operate alongside Directors Guild, which continues its core business under its established brand. “As a production company, we must evolve continuously,” Juha-Matti added. “With CIDLLC, we can offer advertisers a new partner that brings depth, creativity, and proven expertise to social media content while maintaining the quality standards we’re known for.”

​Kasperi Määttä has been appointed CEO of CIDLLC and is also among its owners. According to Kasperi, Directors Guild’s legacy in large-scale international productions gives the new company a strong competitive edge.

“Advertising content must always evoke something real in the viewer. That’s where our expertise matters most,” said Kasperi. “In a digital landscape crowded with average, disposable content, we create meaningful stories that resonate - content that truly leaves a mark.”