Director ctrl_cd Joins GREATERGOOD for US Representation

​GREATERGOOD has welcomed AI production director ctrl_d to its roster for US commercial representation, marking a new chapter for the company’s evolving creative offering: GREATER INTELLIGENCE; a dedicated banner inside GREATERGOOD built for design-led, AI-enabled production, led by ctrl_d as Head of GREATER INTELLIGENCE.

Equal parts filmmaker, technologist, and creative instigator, ctrl_cd brings a modern workflow rooted in art direction and craft-then accelerated by AI.

““For me, AI is a creative instrument rather than a system to be engineered. I work very much like a director would, starting with mood, world, and emotional intention, and then developing imagery and motion through exploration, selection, and refinement. The process is iterative and hands-on. I guide the material, respond to what emerges, and shape it into a precise visual and narrative language. Control and unpredictability exist side by side; the goal is not automation, but authorship,” says ctrl_cd.

At the core of ctrl_cd’s approach is a balance GREATERGOOD loves: precision and surprise. She builds systems, often using structured prompts and even JSON-style logic where helpful, while staying open to the unexpected sparks that AI can produce when you give it the right sandbox (and just enough trouble).

“ctrl_cd represents exactly where production is going without losing what makes production great in the first place: taste, intention, and emotional clarity,” said Pedro Aragão de Oliveira, founder of GREATERGOOD. “GREATER INTELLIGENCE is our way of building a future-ready creative studio inside GREATERGOOD, and ctrl_cd is a perfect cornerstone: bold, experimental, and deeply design-driven.”

ctrl_cd added, “I’m excited to join a company that treats AI as a creative instrument; not a shortcut. GREATERGOOD gets the point: the work still has to hit. GREATER INTELLIGENCE feels like the right home base to keep experimenting, keep refining the process, and keep shipping films that actually move people.”

ctrl_cd will help brands explore new production possibilities-from rapid visual exploration and concept-to-picture development, to AI-forward VFX and hybrid workflows that compress timelines while expanding creative range, while GREATER INTELLIGENCE will be serving as the umbrella banner within GREATERGOOD for this new category of work.